Built-in with a channel to the masses called the Internet, Generation Z will shake the way businesses work. In 2015 for the first time Generation Z, those born after 1995, will become part of the workforce.
Nowadays, there are already 7 billion mobile devices. This is a great opportunity to take advantage of the huge amount of available data to create personalized experiences for your customers.
- Breaking Generations
By 2100 there will be the same amount of toddlers as people over 65. If you want to avoid falling into the cracks between generations, you’ll have to get rid of generational labels.
- Shift from Affluence to Influence
Generation Z is no longer an easily influenced generation. Now they are the ones who influence. It is important to listen what they say because they reflect what is going on.
- The Slingshot Effect
New technologies are becoming increasingly available to more and more people. This is a unique chance to connect and co-create with Generation Z.
Generation Z has a deep sense of going around the system to make it satisfy their own needs. If you manage to harness this ability, your company will be able to work in new and fresh ways.
These are the forces that will soon shake your business. Arm yourself with them and you will be able to face all of the challenges they will bring along.