Peter F. Drucker said that "the purpose of business is to create and keep a costumer." However, as an Organisation, what customers should we be creating and which ones should we keep?
There is a widespread belief that data is not safe in the cloud due to past events. Cyber attacks have occurred; pictures have been stolen from celebrities; personal information has been given to governments. There is one problem with this belief, it has no true perspective of how safe the cloud is versus having the data in your own hardware, especially if we are talking about business data.
Technologies are naturally disruptive: they modify the status quo. The case of Taxis vs. Uber makes me to remember Napster; no matter the Record Companies gained the legal battle they couldn’t prevail.
This is a question that many companies make us, driven by the IT staff that shares their opinion, or because they have heard that in other companies when they have changed their systems, they do not suspend the operation of the system that is going to be replaced, using it in Parallel with the new system, just in case, the new one fails.
True customer satisfaction is not the result of our work, but the results achieved through what we offer. It is important to understand clearly what the customers of our customers want, so we can help them meet their needs successfully.
"The essential difference between emotion and reason is that emotion leads to action, while the reason leads to conclusions", Donald Calne (Neurologist). With this we can see that the more emotion our brand has, the greater response from our customers.
With today’s multichannel world, there is no reason to not take all the opportunities before you. Even if the whole city is buried in snow, you can always keep your customers close, but it is not enough to have an online presence; your marketing teams should focus in three important aspects:
“YES, I can help you” is something all customers are looking for in a brand. We all know all those stories of “this is the wrong department”, “no, I can’t help you”, and so on. “YES, I can help you” is something all customers are looking for in a brand; a service culture of “Yes” is a powerful tool for any business. How can you make it yours?
By 2017, Millennials will be a generation with a purchase power of $200 billion dollars yearly. Are you ready? According to a study made by Orange Silicon Valley, 42.3% of Millennials prefer digital consumer channels, with social networks and apps above the phone. How can you deal with this generation’s tastes?
Built-in with a channel to the masses called the Internet, Generation Z will shake the way businesses work. In 2015 for the first time Generation Z, those born after 1995, will become part of the workforce.