Key factors

Three key factors to successfully compete and win

Three key factors to successfully compete and win

Every company I know is in the market to compete and win. It is quite interesting how many executives have a very wrong idea about competitiveness. Some of them think that business success is a consequence of having the best product, others, the most aggressive campaign, and some more of beating the competition through the lowest price. What I have learnt from our clients is that real, long-term success is caused by three very different factors.