True customer satisfaction is not the result of our work, but the results achieved through what we offer. It is important to understand clearly what the customers of our customers want, so we can help them meet their needs successfully.
Nowadays, companies aren’t really interested in their suppliers efforts for making them special, for making them know how important they are, much less in the different initiatives undertaken to assess its satisfacción level. So what they want?
Imagine for a moment that we are the owners of a company that is responsible for assembling and distributing the first line of cars that can fly, and for the first time in the history of humanity, are on sale for anyone. We are the experts in the enabling technology of flying cars, but in regard to the management of companies, we still have much to learn. That is why we went looking for other providers to help us define and synchronise our processes, to implement a series of work methodologies and tools to work better everyday and, of course, an initiative to align and engage people with the business results.
What do we, flying cars manufacturers, really want? Quite simply, we want people to fly in our cars.
True customer satisfaction is not the result of our work, but the results they achieve through what we offer. It is important to understand clearly what the customers of our customers want, so we can help them meet their needs successfully. How can we do these?
- Understand the true rationale of our customers, know and understand the need they satisfy in society.
- Align all our strategies, initiatives and services to ensure that our customers fulfill their mission.
- Define our goals beyond what is relevant for us, but based on what is relevant to them and their customers.