Use properly Big Data may be the equivalent to having the Ark of the Covenant , to have at hand the power to win every battle. But Big Data is tricky: the information have to be reliable. If the information we analyse is untrustworthy, the accumulation of data will be just rubbish.
As we allow a great year like 2014 drift away, we can only look forward and be prepared for what is to come next in the business world. Each one of the past years have been marked with specific innovations that have helped develop and evolve the term ‘Business-Tech’. 2015 will be no different, being in the digital world one can realise the importance the following five trends that will most likely drive savvy businesses forward and hopefully separate them from the crowd.