Spain is one of the leading producers and suppliers of food and beverages globally. During 2014, the value of the total sales was 90,000 million euros, with an annual growth of 5.5% compared with the previous year and accounting for 2.7% of the GDP in Spain. In addition, it is anticipated that the sector will continue to develop and it is estimated that for the period 2015 - 2020 the average annual growth rate of the sector will be 4%, with net sales for the year 2020 of 115, 000 million euros.
Today, senior managers are no longer the only ones responsible for providing timely information. A modern company's operation also relies on the active participation of the middle managers and head of departments. The more the managers are involved in the process, the more a company will grow.
Professional sales are deep dependent on following a methodology where having a qualified pipeline is crucial. A good way to increase sales is developing a reliable forecast, which needs to be based on a qualified pipeline. Here some hints.