During 2015, the UK and Mexico strengthen their alliance in various areas, among them science, commerce, innovation, and investment. Through more than 200 events the relationship and cooperation between the two countries has grown and a legacy that will carried forward 2015 has begun. This Dual year strengthened Mexico to UK as a creative and innovative country, full of traditions, culture and values.
Between the 14th and 16th of April, The London Book Fair 2015 will be done. In this fair, Mexico will go as an honour guest. That is why the mexican delegation has prepared itself to make the best team and take the best things of this great country to share them in London.
Both countries can learn from each other what they need to enhance their brand - Country: Mexico can copy UK’s Respectability and the British people learn about the famous Mexican Friendliness.